Directions: Read each of the following statements and decide the following. Write your answers in the spaces provided.

a. Is it describing an economic good or an economic service?

b. Is it describing a consumer product or an industrial product?

c. What classification(s) of consumer or industrial product is being described?

(shipping, specialty, equipment, supplies, convenience, unsought, installation, materials/parts)

Statement	Good or Service?	Consumer or Industrial?	Classification?
Ex.: Ice cream for a private birthday party	Good	Consumer	Convenience
1. Contact lenses for a person who wears glasses
2. Tractor for a farmer to harvest wheat to sell to a local flour mill
3. New computer for a company's office
4. Paper purchased by a magazine publisher
5. Robots purchased by an auto manufacturer for welding
6. Rental of a cap and gown for graduation
7. Computer repair for your personal laptop
8. Copper wire purchased by General Electric Company
9. A new postage meter for the shipping department
10. Brand-name clothing for you to wear to a party
11. Haircuts for your family

2.02B LAP-EC-902 ACTIVITY - WHAT WE WANT

Direction: Each group should identifyfive consumer products that it wants andfive industrial products that it would purchase for a hypothetical business. Once the products are identified, the group shoulddetermine how to classify them. For example, withconsumer products, the group should determine if an item is a convenience, shopping, specialty, or unsought product. Responses should be recorded on the handout provided.

Consumer Goods/Services Classification

1.

2.

3.

4.

5.

Industrial Goods/Services Classification

1.

2.

3.

4.

5.

When all groups have finished, they should discuss and compare responses. Then, ask the following questions:

a. How did your group decide what products it wanted?

b. What factors did you consider in selecting the products?

c. Did the group encounter any difficulties in selecting the products? Explain.

d. Did all members of the group want the same products? What are the implications of this for marketing?

e. Why are wants often considered unlimited?

f. What difficulties did you encounter in trying to classify the products? Does this have any implications for marketing?