Directions:

Specifically, be sure to address the following critical elements in your paper:

Identify the brand you have chosen and explain its origin.

Describe the vision of the founder.

Explain why the marketing team decided to produce the product the way they did, and why they did or didn't include some features. How

did they know customers would like it?

Identify the segmentation method the marketing team used.

Explain how the brand decided which one of the segments to target for marketing and selling their product.

Assess what the brand offers that differentiates it from competitors to position itself differently while offering the same class of products.

Evaluate whether the positioning strategy you addressed in the previous question succeeded or failed. Elaborate on the reason for

success or failure. You can use as many educated guesses for this question as you like; you should follow sound reasoning.

List the references. You can choose any citation format (APA, Chicago, Harvard, etc.).