Directions

This final assessment requires the analysis of financial data from $2$ major competitors in the hotel industry:

Marriott and Hilton.

Information about the two companies is provided in the next section. Students are required to reflect on

the two companies' financial data and connect each company's performance and decision$-$making with the

macroeconomic context over the period $2017-2021.$ In addition, students are required to think about the

future by proposing strategies connected with results to manage both companies' operations, investments,

and financing decisions.

In order to deepen their analysis of the selected data provided, students should refer to Annex $1$ attached

here darr, which includes Marriott's and Hilton's Balance Sheets, Income Statements, and Statements of

Cash Flows.

The assignment is structured in $2$ blocks. Please follow the directions for each block below.

BLOCK $1$: Using the $5-$Figure Technique

Analyze the performance of each company using the $5-$figure technique, as discussed in the first "worked

example" video in Lesson $3$ of Week $3$ of the course.

Key information for each company has been provided for you in Table $1$ below according to the $5-$figure

technique.

TABLE $1$

Total assets, total equity, revenues, net income or loss, and cash flows from operating activities. Marriott and

Hilton, fiscal years $2020$ and $2021.$

$($in mill USD$)$