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Directions: Write a 2-3 page paper describing the consumer decision-making process. Discuss the various influences in the decision-making process, the process of problem recognition and
Directions: Write a 2-3 page paper describing the consumer decision-making process. Discuss the various influences in the decision-making process, the process of problem recognition and the information search process in consumer decision-making. Also include a discussion of the criteria evaluation process in decision-making and the outlet selection process leading to purchase. Use the APA formatting guidelines below. Your paper must follow these APA formatting guidelines: - Double-spaced - 12 point Times (Times New Roman) font (instructor preference) - 1 inch margins - Include a title page and a reference page (title and reference pages will not count in page total) - Use at least two scholarly sources, properly cited reference materials - Writing is clear and easy to read and uses proper spelling, grammar, and punctuation. Submit this assignment to your instructor via the drop box "Assignment 09.1: The Consumer Decision-Making Process." This assignment is worth 80 points and will be grading according to the following scoring guide
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