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direct-response marketing occurs when a retailer advertises a product and makes it available through mail, telephone, or online orders
direct-response marketing occurs when a retailer advertises a product and makes it available through mail, telephone, or online orders
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
