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DirectTV has retained you to consult on pricing for its satellite programming. Through extensive market research, your team has identied two types of customers who

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DirectTV has retained you to consult on pricing for its satellite programming. Through extensive market research, your team has identied two types of customers who subscribe to DirecTV; there are approximately 1,U, of each type in DirecTV's Chicago service area. The values they place on different types of DirecTV -provided programming are as follows: _ Network Television S \"3115 and S necial Interest However, you're uncertain about the value of Sports and Special Interest to Type 1 consumers. Part of your team has estimated this value to be $11.]; others believe that estimate to be implausibly low, and have argued that it must be at least $15. The assistant project manager of your team has just sent the group an email instructing your team to spend another month gathering data to obtain a better estimate of that unknown value and resolve the dispute, in order to provide Direch with clear recommendations. You can assume a MC of D for both network television and sports 81 special interest. a. What is the prot-maximizing price for network television (if. sold separately]? b. Assume that the estimate of $10 is correct. 1What is the prot-maximizing price for sports and special interest (if sold separately)? c. Assume that the estimate of $10 is correct. What is the optimal price for the bundle consisting of network television and sports 3: special interest? You can assume that if

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