Discuss 4-5 different topics and select 10 counties .

9 Physique needs a new slogan. Ideas? 10 Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so, which countries would be suitable? Watch the Case study commentary on the DVD-ROM. Writing As a member of the Marketing Department of HCC, write the action minutes for the brainstorming session you attended. 00 Writing file page 130rl MARKET LEADER 3ro coition Active Teach www.market-leader.net BRAINSTORMING SESSION R Q 1 Which 10 countries should be chosen for the launch? IG 2 Does Physique need a new name? If so, what? 3 Should Physique continue be targeted at the 30-40 age group? If not, what age group should it target? 4 Should Physique continue to be positioned as K a premium fragrance, or should HCC market it as a mass fragrance, with a different pricing structure? 5 The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials). 6 Price: Are the present pricing levels appropriate? Should HCC offer a cheaper lass version of Physique for emerging markets? ssies 7 Distribution: Should HCC continue to sell the fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose?important record of what was Point Discussion Action really discussed at a meeting, 1 Management We agreed changes to the AH 26 April so it is important to make sure pay review management pay review. AH will that the summary of each point include these when the review is is as accurate as possible. presented at the next meeting of the finance committee. Initials are used to refer to 2 Sales We agreed that we need to produce | JS and PK participants. projections better sales figures for the next next quarter quarter after the poor results so far this year. IS and PK will spend the next month personally visiting our top clients to check the reasons for the business downturn. Q 3 Recruitment We decided not to do any recruiting RGhomework. You basically had the chance to discuss 4 or 5 different topics (change the name, change the packaging, pick 10 countries, etc.) Please use the screen shots to help format your action minutes. Remember that the action minutes are a summary of your discussion