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Discuss a consumer behavior in terms of brand-loyalty model(s). Do most people purchase products in which they are brand loyal? Is this because of the
Discuss a consumer behavior in terms of brand-loyalty model(s). Do most people purchase products in which they are brand loyal? Is this because of the product/service features and quality, or is it the perception of the brand?
What are some brand and product choices that has a strong following because of the brand/products image or reputation?
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