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Discuss a popular national product or service that is using integrated marketing communication effectively. Include specific examples of its promotional activities from the different promotional
- Discuss a popular national product or service that is using integrated marketing communication effectively.
- Include specific examples of its promotional activities from the different promotional mix categories.
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One example of a national productservice effectively utilizing integrated marketing communication IMC is CocaCola CocaCola has consistently demonstrat...
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Human Resource Management
Authors: Robert L. Mathis, John H. Jackson
13th Edition
053845315X, 978-0538453158
