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Discuss and elaborate upon the Product Innovation Charter, known as PIC (see chart on p. 68). Who are the key stakeholders who usually help to

Discuss and elaborate upon the Product Innovation Charter, known as PIC (see chart on p. 68).

Who are the key stakeholders who usually help to develop the charter? How important is a formal, written Product Innovation Charter to the long-term success of a company?

Provide 1-2 examples of strategy statements for well-known companies or businesses, and discuss how they should relate to the PIC?

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