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Discuss any insights gathered from your external research, survey results, and digital marketing audit. Put together a slide detailing at least 4 key digital marketing

  1. Discuss any insights gathered from your external research, survey results, and digital marketing audit.
  2. Put together a slide detailing at least 4 key digital marketing strategies that should be implemented by
  3. Propose your digital marketing campaign for recruiting students in Fall 2024. Discuss the objectives of your marketing campaign. How will your digital marketing campaign capture the target market's attention, differentiate your company from its competitors, and recruit more students?
  4. Create two examples of your digital marketing strategy. Examples could be social media campaigns, email marketing campaigns, new website integrations, digital billboards or other digital advertisements in the physical space, and more. Students must use Canva, Photoshop, iMovie, or other programs to create professional digital advertisements. (40% of your grade).
    1. There will be photos and videos provided by PACRC. There will also be opportunities for students to visit the center and take their own content. Extra credit will be given to students who take their own content.
    2. Be sure to create full campaign examples and not just only the post/reel/TikTok/etc.... This includes:
      1. When, where, and how of each piece of content. When will the content be released, where will it be released, what partners will you be working with, and any specifics to the release.
      2. Captions, meta tags, and anything that is specific to the channel.

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