Discuss both internal and external users of the financial statements. Explain how external stakeholders use financial information such as company income statements and balance sheets to make decisions about the company in terms of granting loans and buying stock in the company. Discuss how common finanacial ratios and investment analysis is used to conduct due diligency by external parties and how factors such as accounts receivables account payables, earnings returns, returns on in entory, etc. are applied to evaluate a firm's financial and business health.