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Discuss Coca-Cola's marketing mix. How has Coca-Cola been so successful in selling its product across the world? What does your response tell you about the
- Discuss Coca-Cola's marketing mix. How has Coca-Cola been so successful in selling its product across the world? What does your response tell you about the globalization of markets?
- How would you characterize Coca-Cola's Share a Coke campaign? Why has the campaign been successful at jumpstarting Coca-Cola's ability to connect with millennials?
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