Question
Discuss deliberate marketing expectations and choices that made Boo. com's failure certain? Distinguish the strategic business assumptions and decisions with other dot-com era organisations that
Discuss deliberate marketing expectations and choices that made Boo. com's failure certain? Distinguish the strategic business assumptions and decisions with other dot-com era organisations that are still in business.
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
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