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Discuss how and why signature stories can help an organisation to communicate more effectively with strategic messages. Give references also.
Discuss how and why signature stories can help an organisation to communicate more effectively with strategic messages. Give references also.
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Signature stories are powerful narratives that encapsulate the essence of an organizations identity values and purpose They are compelling authentic a...
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Principles Of Direct Database And Digital Marketing
Authors: Alan Tapp
5th Edition
0273756508, 9780273756507
