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Discuss how customer relationship management and customer-perceived value impact customer satisfaction at Chick-Fil-A. What are the outcomes of creating superior customer value and why should
Discuss how customer relationship management and customer-perceived value impact customer satisfaction at Chick-Fil-A. What are the outcomes of creating superior customer value and why should companies such as Chick-Fil-A pay attention to these outcomes? Discuss market-oriented mission statements. What is Chick-fil-A's mission statement? Is it market-oriented? Defend your position. Describe the challenges Chick-Fil-A and other restaurants face regarding changing economic conditions. What factors should they consider in offering value to today's customers
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