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Discuss how different operations (service and manufacturing), i.e a bank, a restaurant, a manufacturing firm, a retailer, etc. use CRM, and how they measure customer
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
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