1. Discuss how exchange rates can affect trade.

2. Discuss several of the benefits from doing business internationally.

3. What is meant by a market segment? Farms serving local markets for fruits and vegetables appeal more to some market segments than to others. Identify and describe two market segments that you believe might be important to this type of agribusiness. What are the key needs of these two segments that the owner/manager of a farm serving the market for locally produced fruits and vegetables would need to focus on?

4. You are the marketing manager for a retail food company that has a new 16-ounce fruit juice product, packaged in a reusable squirt-type bottle. Who is your target market for this new product? Develop a promotion plan for this new product. What market communication tools would you use?