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Discuss how solid integrated technology foundation/enterprise architecture can provide a competitive advantage to a company through a superior customer experience. What are some of the

Discuss how solid integrated technology foundation/enterprise architecture can provide a competitive advantage to a company through a superior customer experience. 

What are some of the business drivers that require integrated enterprise architecture? 

Provide an example of a company which uses an integrated approach to technology effectively and analyze how the company combines different information sources or technologies to provide a superior customer experience.

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