Question
Discuss how the user-generated commercials add value and how they may be enhancing a product's strategic plan. What ethical issues may be emerging? Please give
Discuss how the user-generated commercials add value and how they may be enhancing a product's strategic plan. What ethical issues may be emerging? Please give an example in your life how a company is using new media to enhance their marketing offering.
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Contemporary Project Management
Authors: Timothy Kloppenborg
3rd edition
1285433351, 978-1285433356
