Discuss in detail Amazon' a Value Chain analysis (Figure 1) and VIRO Framework (Table 1) and their contributions to its strategic management process. What strategic recommendation could be drawn from these strategic tools?

Question 4: Discuss in detail Amazon's Value Chain analysis (Figure 1) and VRIO framework (Table 1) and their contributions to its strategic management process. What strategic recommendations could be drawn from these strategic tools? (25 points) Figure 1: Amazon's Value Chain Inbound Logistics Operations Outbound Marketing & Service Logistics Sales 1- Order Fulfilment 1- Warranty and xtern 1- Vertically integrated 1- Marketplace 1- Amazon Prime suppliers operations, packaging 2- Order handling 2- Earth's most support for oppc Primary Activities 2- Decentralized 2- Device and content and dispatch customer centric Marketplace, AWS. ies a fulfilment centers to route creation 3- Invoicing company Amazon devices and of the the items a put-away 3- Al - Software 3-Hassle free return other services & aces location, Development 4- Customer services products 4- AWS Operations 5- Promotions 2- Education & Customer Value 3- Item replenishment 4- Quality Control, 6-Order & Customer training fulfilment from prime amazon tracking location 7- Segmentation HR & Finance & Legal: Hiring talented people, creating sustainable operating cashflow & risk mitigation Technology: Advanced customer database and analytic tools for recommendation and personalisation. Scalable Amazon Web Services for Amazon.com's technology infrastructure, B2C and B2B customers. Fully optimized as well as automated warehouses and distribution centers along with robotics technology. Advanced delivery with drones. Voice shopping with Support Activities Alexa Al and Echo devices. Augmented reality to see how products fit, and test how they look. Procurement: Vast number of vertically integrated suppliers,Table 1: Amazon's VRIO analysis Exploited Organisation Valuable Rarity Costly to Imitate YES No E-commerce Qualiy of Service Yes NO NO Yes Yes Brand and Reputation Yes Yes Yes Distribution Network Yes NO Yes Yes Yes Financial Stability Yes Yes Innovation Yes Yes Yes Yes WV Custom Service Yes