Discuss, in detail, the reasons why projecting cash flows is important? What considerations should you have when building a project's cash flow schedule? Is project cash flows more art or science? (Not covered too much in the text - but think about and discuss why transaction cycle time - ie: the time from someone purchasing an item or service to the time when a business actually receives the money - is important in figuring cash flows?) Are cash flows easier in B to B (business to business) or B to C (business to consumer) type projects?