Question
Discuss Is the Homo Economicus assumption, that is, humans have the super-cognitive ability, are super-rational, and possess full information of all relevant costs, tradeoffs,budget available,
Discuss
Is the Homo Economicus assumption, that is, humans have the super-cognitive ability, are super-rational, and possess full information of all relevant costs, tradeoffs,budget available, and consequences, a reasonable assumption, or is there some other psychological model of consumer behavior that seem s more reasonable and explain observed human behavior well.
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Introduction to Behavioral Economics
Authors: David R. Just
1st edition
0470596228, 978-0470596227
