discuss market analysis techniques you should use as part of a marketing and communication strategy, for theses following points,making profiles of potential customers and the environment for example socio economic, political like how and why do we create profiles, why does the environment influence these profiles.

Target market analysis so what is a target market, how is it used, what are the dangers of using target marketing and lastly, analysing other factors that may affect marketing, including location, competition and opportunities.Why and how do these areas affect marketing?

can you also please help me to figure how can the above areas/factors assist us to create an effective marketing campaign?