Discuss one or more examples of what the salesperson could do better to strengthen the relationship and increase the likelihood that you will be a loyal customer in the future. Instead, discuss an example of a recent purchase that you decided not to make as part of an ongoing relationship with a seller. What went wrong for the seller? For example, did benefits to consumers decrease or costs increase? How could they rectify this mistake/failure in the future to improve their relationship(s) with you or other potential consumers? In your answers, include at least one reference to the marketing concept and at least one reference to customer value.