Question
Discuss participant consumption behavior. Describe why sports marketers would need to understand this type of behavior. Think about this modules video guests and explain how
Discuss participant consumption behavior.
Describe why sports marketers would need to understand this type of behavior.
Think about this module’s video guests and explain how they might utilize participant consumption behavior to their benefit.
Why would it be important to understand the decision making process of their potential customers?
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Participant consumption behavior refers to the patterns preferences and decisionmaking processes that individuals exhibit when consuming goods or services related to sports such as attending games pur...
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Operations Management Managing Global Supply Chains
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
1st edition
1506302935, 1506302939, 978-1506302935
