Discuss product development in terms of both product and service development i.e differences and similarities. What's the
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Discuss product development in terms of both product and service development i.e differences and similarities.
- What's the MVP (Minimum Viable Product) concept in product/service development and how does it apply when developing a service?
- Why product/service development is essential for the competitiveness of an organization?
Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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