Question
Discuss the alternative generic competitive strategies open to organisations and the difficulties of sustaining superior competitive advantage over the long term. Illustrate your answer with
Discuss the alternative generic competitive strategies open to organisations and the difficulties of sustaining superior competitive advantage over the long term. Illustrate your answer with an example of each generic strategy.
Provide minimum 6 citations and references
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Modern Management Concepts And Skills
Authors: Samuel Certo, S Certo, S. Certo
15th Edition
0134729137, 9780134729138
