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Discuss the background of Blue Tomato: Internationalization of a Multichannel Retailer.
Discuss the background of Blue Tomato: Internationalization of a Multichannel Retailer.
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Blue Tomato Internationalization of a Multichannel Retailer is a case study that focuses on the expansion and internationalization strategies of Blue ...Get Instant Access to Expert-Tailored Solutions
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
10th edition
1259573087, 978-1259573088
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