Discuss the benefits and challenges companies face as

they navigate the rapidly changing global environment.

15-2. What environmental factors must international marketers

consider when entering foreign markets?

15-3. Name and explain a company's market entry options for

international markets.

15-4. Name and discuss the two marketing strategies global

companies can use to adapt to foreign markets. What

are the benefits of each strategy?

15-5. Briefly outline the strategies used for adapting products

to a global market. Provide an example for each strategy.

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