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Discuss the concept of globalization vs. customization and the measures taken by the global brand (Nestle) to recognize that offerings and communication should be adapted
Discuss the concept of globalization vs. customization and the measures taken by the global brand (Nestle) to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples. Discuss the main challenges faced by the Nestle in brand building such as positioning, communication, environmental change, product life cycle, brand equity, market share, consumer behavior, etc .. The questions about Nestle
Discuss the concept of globalization vs. customization and the measures taken by the global brand (Nestle) to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples.
Discuss the main challenges faced by the Nestle in brand building such as positioning, communication, environmental change, product life cycle, brand equity, market share, consumer behavior, etc ..
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