Question
Discuss the concepts of POPs (Points of parity) and PODs (Points of difference) using real brand examples and how the management of PODs and POPs
Discuss the concepts of POPs (Points of parity) and PODs (Points of difference) using real brand examples and how the management of PODs and POPs can affect customer-based brand equity.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
