Question
discuss the conditions under which the introduction of ABC is likely to be most effective paying particular attention to a) product mix b) the significance
discuss the conditions under which the introduction of ABC is likely to be most effective paying particular attention to
a) product mix
b) the significance of overheads and the ABC method of charging cost
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
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