Question
discuss the cultural dimensions of globalization, including the spread of Western cultural values, the homogenization of consumer preferences, and the emergence of hybrid cultural forms
discuss the cultural dimensions of globalization, including the spread of Western cultural values, the homogenization of consumer preferences, and the emergence of hybrid cultural forms and identities in response to global flows of people, ideas, and media?
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The Spread of Western Cultural Values Media Dominance Hollywood movies pop music and fastfood chains have a global reach This exposure can lead to the ...
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Understanding Cross Cultural Management
Authors: Marie Joelle Browaeys, Roger Price
3rd Edition
1292015896, 978-1292015897
