Discuss the demographic and psychographic characteristics that would align with the distribution channels they described.

One product that comes to mind where my grandparents and I differ on obtaining is fast food. For my grandparent, they always had to go to the fast food location to get the product. But since the internet has evolved in the time between my grandparents and I, fast food is more accessible for me. Due to companies embracing e-commerce, we have been able to develop services such as Door Dash, GrubHub, and Ubereats to bring fast food right to our door. To this day, I have not seen my grandparents utilize these services, or distribution channels. When I asked them why, they said, "this is how we always do it, and if I want to eat at home, I would just cook."

I think growing up with the internet allows me to trust and utilize these online services more than my grandparents. Fast food companies can partner with these food delivery services and target a younger market that knows how to use the internet and easily trust random strangers (drivers for the services) to deliver their food. Obviously, the Covid-19 Pandemic of 2020 increased the use of these services tremendously.