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Discuss the difference between traditional and online advertising. Which pricing model do you think would be best suited for a branding campaign? Why? For a

Discuss the difference between traditional and online advertising.
Which pricing model do you think would be best suited for a branding campaign? Why? For a direct response campaign? Why?
Explain the role an ad server plays in a campaign. Why is it important? What may happen if there isn't an ad server?
Explain post click tracking.

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Difference between Traditional and Online Advertising Audience Reach and Targeting Traditional Advertising Typically has a broader reach but less precise targeting Ads are broadcasted through mass med... blur-text-image

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