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Discuss the difference in terms of investing bigger or in small numbers in terms of making a successful entry into a new market. (Answer with
- Discuss the difference in terms of investing bigger or in small numbers in terms of making a successful entry into a new market. (Answer with the Amazon case in mind)?
- Discuss the strategy of achieving economies of scale by entering more countries. Is it possible in every type of industry? If not, what industries it isn't and what industries it is?
- Local companies cannot defend their turf (home market) against rival international companies. Do you agree or disagree? Please explain.
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Price Management Strategy, Analysis, Decision, Implementation
Authors: Hermann Simon, Martin Fassnacht
1st Edition
3319994557, 978-3319994550
