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Discuss the differences that a business would experience in marketing an event locally versus marketing an event internationally.
Discuss the differences that a business would experience in marketing an event locally versus marketing an event internationally.
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Marketing an event locally versus internationally involves significant differences due to variations in target audience cultural norms communication channels and logistical considerations 1 Target Aud...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
