discuss the differentiation of intellectual property in trademarks, copyrights, and patents, and address the management of trademarks, copyrights, and patents. Include the following in your paper:

1. A discussion of the defining characteristics of trademarks, copyrights, and patents. Why do trademarks, copyrights, and patents exist? Why has the value of trademarks, copyrights, and patents increased throughout the evolution of modern business?
2. A discussion of how business leaders can best manage trademarks, copyrights, and patents. Why do trademarks, copyrights, and patents exist? How might the management of trademarks, copyrights, and patents influence the sustainability of a business?
3. A discussion of how to communicate intellectual property ownership policy to both remote and on-site employees.
4. A discussion of when to engage legal counsel with regard to the management of trademarks, copyrights, and patents.