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Discuss the direct correlation between an effective value chain and a firm's competitive advantage by examining the relationship between: Effective value chain management Customer delight
Discuss the direct correlation between an effective value chain and a firm's competitive advantage by examining the relationship between:
- Effective value chain management
- Customer delight
- Profitability
- Competitive advantage
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An effective value chain is crucial for a firm to achieve and maintain a competitive advantage in th...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
