Discuss the FIVE main types of goals that an interactive marketing communications plan should include.

Reference:

An interactive marketing communications plan should have 5 main types of goals included:

1. Traffic building goals: These define targets for using online site promotion and offline site promotion to drive quality visitors or traffic to a website or other social presence which convert to the outcomes required.

2. Conversion or interaction goals: Use onsite communications to deliver an effective message which helps influence perceptions or achieves a required marketing outcome.

3. 3^rd party site reach and branding goals: Reach, influence and engage with prospects customers on third-party sites such as online news and magazines sites, portals and social networks.

4. Multi-channel marketing goals: Integrate all communications methods to help achieve marketing objectives by supporting mixed mode buying.

5. Longer-term brand engagement goals: One of the biggest challenges of online marketing, is to sustain long term interactions leading to additional sales.