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Discuss the following regarding non-GAAP financial measures used in publicly held companies reports filed with the SEC. Dont just give a short answer but have

Discuss the following regarding non-GAAP financial measures used in publicly held companies reports filed with the SEC. Dont just give a short answer but have a discussion on each question:

Consider the costs/harms and the benefits of disclosing non-GAAP financial measures. What value, if any, do you see in the use of non-GAAP measures in reports filed with the SEC?

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