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Discuss the FOUR (4) bases for segmenting the consumer market. (12 marks) B. Explain THREE (3) requirements for effective segmentation. (6 marks) C. Explain the
Discuss the FOUR (4) bases for segmenting the consumer market. (12 marks) B. Explain THREE (3) requirements for effective segmentation. (6 marks) C. Explain the concept of positioning for competitive advantage and describe how you will go about positioning a new hotel just introduced to the market. (7 marks)
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
