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Discuss the Four International Strategies and provide an example of each: Global standardization. Localization strategy. Transnational strategy. International strategy.
Discuss the Four International Strategies and provide an example of each:
- Global standardization.
- Localization strategy.
- Transnational strategy.
- International strategy.
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1 Global Standardization Strategy This international business strategy aims to offer identical goods ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
