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Discuss the goal of price skimming and penetration pricing. Select four advertising media and compare the advantages and disadvantages of each. Give three examples (other
- Discuss the goal of price skimming and penetration pricing.
- Select four advertising media and compare the advantages and disadvantages of each.
- Give three examples (other than those provided in the chapter) of products that use intensive distribution. Do the same for products that use exclusive distribution and selective distribution. What are the characteristics of the products in each category? For which category was it easiest to find examples? Why?
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