1. Discuss the impact of technology on the information needs of financial statement users. How often do you personally think publicly traded companies should prepare and release financial statements? What impact might your recommendation have on relevance and reliability of financial statements?

2. Identify a company that collects data about you. How do they collect that data? How do you think they use the data that they collect? Is the data structured or unstructured? Do you think you personally benefit from the data that is collected? Why or why not?

3. Identify two common financial accounting estimates that might be impacted by the use of big data. In what way(s) would they be impacted? For these examples, do you feel that the costs of collecting data outweigh the benefit from collecting it?

4. Identify and discuss two risks companies may encounter in collecting and using big data.