Discuss the importance of procrastination as it relates to idea generation. There is a quote by William Coyne, former head of R&D at 3M that said, "After you plant a seed in the ground, you don't dig it up every week to see how it is doing." Use this figurative description of idea generation to explain how impulsivity, while beneficial in times of crisis, can prove detrimental when pursuing innovative products, services, or modes of operations.