Discuss the international environment of management, including trends in international business, levels of international business activities and the context of international business. The international environment of management can be a crucial one. Current trends have resulted in the increasing globalization of markets, industries, and businesses. Organizations seeking to become more international can rely on importing, exporting, licensing (including franchising), strategic alliances, and direct investment to do so. National culture, controls on international trade, economic communities and the WTO combine to determine the context of international business