Question
Discuss the internationalization strategy adopted by Java Foods. Explore the choice between various entry modes such as exporting, franchising, joint ventures, etc. Evaluate the company's
Discuss the internationalization strategy adopted by Java Foods. Explore the choice between various entry modes such as exporting, franchising, joint ventures, etc. Evaluate the company's approach to adapting its products and marketing for international markets.
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
