Discuss the key spots in the decision process (for both the vacation and gasoline) where marketers could influence buyer behaviour. Which spots are most important? What is the best way to get the consumers attention and exert influence?

1. Vacation purchase 2. Gasoline (fuel) for car Detail each step in the consumer decision process for a "typical buyer. For example, explain how a person "becomes aware" of the wanteed. Next, discuss the typical information search a buyer goes through. Carry this approach through each step after discussing your experiences. Discuss the key" spots in the decision process (for both the vacation and gasoline) where marketers could influence buyer behaviour. Which spots are most important? What is the best way to get the consumer's attention and exert influence